Product Photography Equipment You Must Have
Photo Studio – Product photography can help businesses attract and convince potential customers. The audience is more hooked through visual elements rather than text. This audience perception has created a boom in the media industry. Media agencies are working to devise stunning images for commercial purposes. Photography has evolved. Initially, it was a pricey and rare activity. Now, it has become a profession and a recreational activity.
The field has a good earning capacity. You must have essential equipment ready for your photoshoot practice if you are a beginner.
Photography Gear for Product Photoshoot
E-commerce photography is not your regular picture taking. At the same time, people are satisfied with smartphone cameras. Still, you will need a camera for a career. Will you hire someone who takes professional photographs on a mobile? Probably not.
Product photography requires gear that will support and enhance the photographic process. It will save you time in capturing stunning images. You can experiment with various combinations, exposure, and composition.
Photography Gear for Product Photoshoot
Besides having a well-built website for your e-commerce business, product photography is as important to the business. E-commerce photography is not your regular picture taking. At the same time, people are satisfied with smartphone cameras. Still, you will need a camera for a career. Will you hire someone who takes professional photographs on a mobile? Probably not.
Product photography requires gear that will support and enhance the photographic process. It will save you time in capturing stunning images. You can experiment with various combinations, exposure, and composition.
Essential Photography Gear
There is specific equipment you cannot live with during a photoshoot. The gear can be pricey, but it is worth your bucks. Once you get smooth in the usage, it will pay off in your work. Let’s take a look at some of the must-have gear.
- Variation of Lenses
Experts recommend using either Canon or Nikon for professional product photography. These brands create high-resolution cameras. You will need a minimum of a 24-megapixel camera. The greater the camera resolution, the heavier the file will be. If you are on a limited budget, you can also find affordable cameras. But it is a must to buy a camera with adjustable lenses.
There are mainly three types of lenses you will need. Variations of Lenses will allow you to take different types of shots and play with new angles. Here are a few classes you will need.
- Macro Lens for capturing minute details. It provides real-life image results.
- Zoom Lens provides an adjustable focal length. It helps in capturing distant images.
- Prime Lens has a fixed focal length. It is excellent for premium optical control and results.
- Additional Lighting Sources
Lighting is crucial in photography. It is more than brightness or darkness. Professionals play with lights to enhance product features and create an awestruck effect. A perfect image combines color vibrancy, shadows, texture, and the illumination of the product. Here are some essential light sources you must have.
- Speed Light is an adjustable flash unit. It provides balanced light exposure.
- Portable Reflectors help to bounce light to sharpen or soften the object features. It is available in various colors used for specific purposes.
- Light Diffusers help the monotonous scattering of light on the object.
- Soft Box is a light modifier, using an artificial light source to reduce harsh shadows on the object.
- Light Stand is used to support additional light sources. It will reduce the need for a person to hold the light source.
Tripod
Beginners struggle to take stable shots. Using a tripod can enhance the stability of your photography. In a professional photoshoot, you need to play with various angles. Some shot types might be difficult to take by hand. With the help of a tripod, you can have a free hand to manage the camera. You can use a tripod for long exposure shots and time-lapse.
There are numerous affordable options. Whichever suits your budget, it should have a good height that can be adjusted accordingly. It will be best if they are lightweight and sturdy.
- Tape
Your setup table must be stable and have a smooth surface. The height of the table should be reasonable, so you do not have to bend much for photography.
Use tape or clamps to secure your whiteboard. You don’t want to end up with a messy table as the whiteboard can slip off.
- Good Location
Your photoshoot location must be according to the theme and product. If you plan an outdoor shoot, make sure you utilize daylighting.
If you plan to shoot indoors, the room must be soundproof, so you are not distracted. It must have a window for better natural light. For the setup, it should have adequate space.
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